Are you thinking about what type of bakery packaging ideas you should use for your bakery? These are the 10 unique ideas recommended for bakery products. Baking is quite popular in the United States, and bakeries allow you to showcase your culinary creativity while meeting a particular market need.
Starting a home bakery is a good way for people without cooking experience to break into the industry. Compared to other types of businesses, starting a bakery presents a unique set of challenges. If you own a bakery offering cakes, cupcakes, and other pastries that are sold to-go, presentation and packaging are incredibly important.
Make sure your packaging is appropriate to ensure that your baked goods and pastries reach their destinations looking as spectacular as they did in the display case, while also helping to boost your business brand.
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10 Best Bakery Packaging Ideas
According to what we’re able to establish so far, bakery packaging ideas should be:
- Beautiful
- Useful
- Merchandise that reflects the bakery’s brand.
Let’s look at some of the best ideas of packaging for bakery products, I’ve put together to inspire your work.
1. Customizable Paper Bags
The customer appreciates the extra personal touch you provide with printed bags rather than plain ones. You can enhance your product offering with logo paper bags, increasing your customer’s sense of luxury. Thus, increasing loyalty to your brand.
You can also increase brand awareness by giving out bags printed with your logo by learning how to make custom paper bags. Custom printed bags will catch the attention of everyone who walks by with them.
2. A Pattern of Uniqueness
It’s always best to keep it simple in terms of cost, but don’t be afraid to use patterns or bright colors. Consumers become loyal to brands after becoming familiar with them.
Playing around with color and patterns is one way to get customers to notice your brand. Depending on the package, a company can either succeed or fail. You cannot move your product off the shelf faster if your bakery packaging ideas are unattractive and contains low-quality materials.
Don’t hesitate to try something new, keeping that in mind. Sometimes, being different is beneficial. To be different, however, your product must be unique.
3. Materials That Are As Simple As Possible
When it comes to bakery packaging ideas, the best material should be durable enough to keep its contents safe from contamination during transportation and storage. Despite long-term exposure to heat or moisture, the material should not trap heat or dampness.
The material for bakery products also must be functional because your customers want to make sure their bought products remain fresh and undamaged until they reach their homes or wherever they will consume them.
4. Use Vibrant Artwork
The color of an object influences its perception by the onlooker. Create a custom retail boxes ideas that is enticing to the buyers. A creative design will surely attract the attention of your customers. Be sure to talk to your designers about colors, images, stickers and fonts.
In spite of that, you should still make sure that the design you choose enhances the appeal of both your business and your products. As well as using different boxes to package a variety of items, you can also use various materials. Similarly, pastry boxes can have different layouts than donut boxes. In addition to being versatile and relatively inexpensive, stickers are a smart option.
The paper can also be seal tightly with a branded sticker if you are using tissue paper. Alternatively, you can use stickers to brand your packages on a budget as an alternative to custom printing.
5. Make Your Bakery Boxes Glamorous
Make your packaging into the story of your brand and product? To inform customers about your bakery, you can make innovative use of pictures and short texts. In your own words, how did you start, what was your idea, and what makes you unique?
Engage your customers with a sequel and make it compelling enough that they will want to watch the next episode. You’d be able to enhance your branding through these packaging boxes.
6. Keep Your Packaging Identifiable
Make your product and packaging memorable and easy to identify if you want your customers to associate it with you. Ensure that you work with a company that offers quality packaging for baked goods if you hope to observe the same reaction.
We suggest that you must pass a 5-year-old packing test. A five-year-old should be able to understand your custom packaging if you describe it to them clearly. It is certain that the kid will come back with a specific package of cookies if he ask to get a package with milk and cookies inside.
7. Custom Packaging That Supports a Cause
Corporate social responsibility is proven to make businesses more appealing to customers. Packaging that promotes your cause would be unique. You can customize bakery boxes with anything you like, whether you want to support local bakers or oppose a social issue. That would give the impression that you run a legitimate business, and people will incline to know more about you.
8. Consider Adding a Small Gift or a Personal Note
Developing a relationship with your customers is vital to earning their loyalty you can add a small gift to your product packaging like cookies or truffles as a bakery packaging ideas for small business. The box of your bakery can also include a thank you note.
This will enhance the appearance of your products. It is important for businesses to use their packaging for such gestures in order to increase sales and customer retention.
9. Put Educational Material inside Bakery Packaging
Provide instructions inside the packaging of products that need a little “how-to.” It’s crucial that you create an environment that makes your customers feel confident when using your product. Education about your product communicates that you support it after purchase, demonstrates your concern for customers’ experiences, and builds trust.
10. Printed Packing Slips
Businesses should always include a receipt or packing slip in their packages, but they often do not utilize this as a marketing or branding tool. For instance, at a high-end restaurant, the receipt is delivered at the right time and usually presented to the diner attractively or inside a closed folder.
As a customer might not want to see the invoice and packing slip right away when they open the package, place them at a convenient location. Last but not least, we have included some tips for bakery packaging ideas that will improve your business.
Since 2015, I have been providing packaging expertise and coordination with product line directors, research and development departments, and production facilities.
