Choosing the right packaging is crucial for eCommerce success. Right packaging helps your products to arrive at their destination safely. High-quality packaging increases your brand value and provides a fantastic first impression.
Every brand in the eCommerce industry gets confused while choosing between a mailer box or a shipping box. As a packaging expert, I will guide you on which box is best for which purpose and also talk about shipping price, sustainability, and unboxing experience.
What is a mailer box?
A mailer box is a self-locking, foldable box typically made from corrugated cardboard or rigid paperboard. It’s often used in the retail and eCommerce industry due to its design and customizable options. Mailer boxes are ideal for delivering smaller, lightweight products with a focus on presentation.
What is a shipping box?
A shipping box is usually a larger, tape-sealed box made of corrugated cardboard. It is used to ship bulkier or multiple items. These boxes prioritize protection and cost efficiency over appearance.
Key Differences Between Mailer and Shipping Boxes
| Feature | Mailer Box | Shipping Box |
| Closure | Self-locking flaps | Requires tape |
| Appearance | Stylish | Plain |
| Strength | Good for light to medium items | Best for heavy/bulky items |
| Ease of Use | Easy to open and reuse | Less convenient to open |
| Price | High cost per unit | Low cost per unit |
When to use a mailer box?
- You want to impress customers with branding
- Shipping lightweight or single products
- Selling luxury or subscription items
When to use a shipping box?
- Sending multiple or heavy products
- Shipping long-distance or internationally
- Working with warehouses or 3PLs
Which box is more eco-friendly?
Mailer boxes often use less tape and are easily recyclable. Shipping boxes may need more packing material, but both options can be sustainable with the right materials and designs.
Which box is more expensive?
Mailer boxes cost more per unit due to their design and customization, while shipping boxes are cost-effective because of less customization.
Which box is right for your business?
You can choose between a mailer box and a shipping box based on:
- Product size & weight
- Shipping distance
- Brand presentation needs
- Budget
If presentation matters, go for mailer boxes. If protection and cost-efficiency are top priorities, shipping boxes are your best bet.
