When you’re thinking about buying something new, the first step is often reading reviews from other buyers. If you want to see the product up close and understand how it looks and works, you might end up watching unboxing videos.
According to ZipDo, unboxing videos generate about 4.8 billion views annually on YouTube. Think with Google also reports that views of unboxing content have grown by around 57% in a single year, showing how quickly this trend is rising.
I will explore what makes an unboxing experience enjoyable for customers and why creating unboxing content can be a smart move for marketing.
What is an Unboxing Experience?
Unboxing experience is the feeling and impression a customer gets when they open a product’s packaging for the first time. It’s not just about the product itself, but also the design, presentation, and little details like how the box looks, how items are arranged inside, and whether there are extras such as thank-you notes or small gifts.
A good unboxing experience creates excitement, builds a positive first impression, and encourages customers to share and stay loyal to the brand.
Unboxing experience is especially popular in video marketing content, such as YouTube, TikTok, Instagram Reels, and other social media platforms where customers or influencers record themselves opening and reviewing products. It’s also widely used in influencer marketing, brand campaigns, and social media ads to attract attention and build trust with potential buyers.
8 Best Unboxing Experiences and Ideas
Here we are sharing five unboxing ideas for your customers.
1. Branded Packaging
Instead of using a plain brown box, make your packaging match your brand’s style. Add your logo, brand colors, or unique patterns. This makes the product feel more special and instantly recognizable. For example, Apple’s clean white box gives a premium feel before you even open it.
2. Add Discount Offers
Your wise consumers can save money by using discount coupons inside product packaging. Retaining customers through this practice is a good idea.
3. Personalized Notes
A small thank-you card or a short handwritten message can make a big difference. It shows customers that you value them personally. Even a simple “Thank you for your order, Sarah!” can create a stronger emotional connection than just a receipt.
4. Creative Inner Packaging
How the product is placed inside the box also matters. Use tissue paper, fabric bags, or dividers to arrange items neatly. This makes the unboxing process more fun and gives the impression of care and attention to detail.
5. Free Samples or Small Gifts
Everyone loves surprises. Adding a little gift, like a product sample, a small accessory, or branded stickers, creates extra joy. It also encourages customers to try other products from your brand without extra cost.
6. Interactive Elements
You can make the unboxing experience more engaging by adding QR codes or scannable cards. These can link to videos, user guides, or even discount codes for the next purchase. This way, customers enjoy a mix of physical and digital experience.
7. Storytelling Inserts
Include a short booklet, card, or flyer that shares your brand’s story, product benefits, or care tips. This helps customers connect with your brand on a deeper level and gives them more value beyond just the product.
8. Social Media-Friendly Design
Think of how your packaging looks when customers take photos or videos of it. Bright colors, unique shapes, or fun unboxing steps can make people want to share their experience online. This gives you free marketing through word of mouth and social media.
Conclusion
Unboxing is an integral part of the customer experience and is essential to ensure your customers have a positive first impression of your brand. The above tips and guidelines are some ideas to ensure your customers have an unforgettable unboxing experience.
