Lip gloss packaging ideas are a very important area to think about when thinking about how lip gloss can represent your makeup brand.
Lip gloss is an applied product that your customers are going to be using every single day. Therefore, it must reflect your personality and brand to the fullest capacity. Here are the 10 best ideas for your packaging needs.
Top 10 Lip Gloss Packaging Ideas for Cosmetic Companies
Beauty companies are always looking for the next big, innovative product. That’s why they turn to cosmetic box packaging consultants. The experts at EliteCustomBoxes ® have come up with creative and innovative lip gloss packaging design ideas.
The ideation shared here is the most ideal for small makeup businesses. Smartly following any of these ideations will result in better sales of your lipsticks, lip balms, and lip glosses.
1. Use Custom Boxes for Premium Unboxing
If you’re a cosmetic business, you already know that competition is all about presentation. You have to find ways to make your product more visually appealing than the competition, to draw in customers, and to increase sales.
One of the best ways to do this is by using custom boxes for your lip gloss packaging. This can help you stand out from your competitors: instead of having generic-looking boxes, you can make yours look exactly how you want them to.
Custom boxes wholesale also give you the ability to improve your branding and marketing efforts. If you’re trying to establish yourself as a company that has a strong environmental focus.
For example, bespoke boxes are the perfect way to achieve that look by using recycled materials in the production process. You can design them with your brand colors and logos so they look exactly like you want them to.
A good quality box is also an important aspect of keeping products safe during shipping. If you’re sending lip glosses through the mail or putting them in packages for customers who have ordered online, they must arrive at their destination undamaged.
Using custom packaging helps ensure this happens because it’s specifically made for each item inside – no matter what size or shape it’s in!
2. Give a Smooth & Glossy Texture
Lip gloss packaging ideas do not have to be specific to standard boxes only. A smooth texture and feel to your packaging will create an aesthetic that is pleasing to the customer.
A smooth package is much easier on the eyes than a rough one with lumps or bumps in the material.
This may seem like a simple thing. But it can make all the difference when it comes time for people who have purchased from you before—or those who are just looking for new brands—to decide whether or not they should buy again!
“Customers are willing to pay top dollar for products that make them feel like they’re getting the royal treatment. But if that same product comes in packaging that looks and feels cheap, it can ruin the entire experience and keep them from buying again.
So how do you ensure that you’re providing the best lip gloss packaging?
The trick is in how you appeal to all of your customer’s senses—sight, touch, smell, taste, and sound. While you may think it’s enough to have flashy packaging with a great design on it, it’s not. That’s where adding a smooth texture and feel comes into play.
This is especially true if you sell your lip glosses online. Potential customers can look at images of your product—but without being able to touch it physically, they may not get an accurate sense of whether or not it will be worth it. Therefore, a cute packaging that appeals to the customer’s eye helps here,” says packaging experts at ECB.
3. Get Modern with Box Printing
When you’re selling cosmetics products like lip gloss, it’s important to have skincare packaging ideas that match the quality and aesthetic of your actual product.
One trend we’ve seen a lot lately is lip gloss box packaging that uses a modern artwork style that puts the focus on unconventional, abstract shapes, bright colors, and interesting textures.
This is perfect for cosmetics companies because it matches the other elements of the brand and helps customers remember your company more easily.
It’s much easier for customers to identify your brand when they see a brightly-colored shape on the shelf than if it were just a simple black tube with a label. If you want to stand out in today’s competitive market, try using modern artwork styles on your lip gloss packages!
4. Adopt Black & Bold Packaging
You should have black color boxes for your lip glosses because it is eye-catching and stunning. The black-colored retail boxes will be among the best small business packaging ideas. It’s because it gives an attractive look to your products.
Black boxes are perfect for all types of lip glosses and other beauty products. They are an excellent way to enhance the appearance of your product and catch the attention of potential customers.
You can also add gold and white colors to these boxes to make them stand out from the rest of the competition in the market.
Gold and white colors are very popular with cosmetic businesses because they look classy, stylish, and elegant. These colors work well with almost all types of lip glosses. So it’s easy to find one that fits into your budget and style.
5. Use Gold & Silver Foiling On The Boxes
We don’t know about you, but when it comes to cosmetics, we love a good gold or silver foiled packaging. It feels luxurious, premium—like we’re treating ourselves.
That’s why we think gold or silver foiling is one of the best lip gloss packaging ideas for cosmetic businesses. Gold and silver foiling on your makeup products can help your business in a number of ways:
First, it signals quality. Gold and silver foil printing on your custom cardboard boxes makes it clear that you care about quality. You want your products to stand out from the crowd, and using gold or silver foiling helps them do just that.
Second, it helps build your brand image. First impressions are important! When customers see gold and silver foiling on your lip gloss boxes, they immediately associate those qualities with your brand.
Your brand will be associated with luxury, elegance, and quality—all things that are essential to building a great brand image.
Third, it makes customers happy. Who doesn’t love opening a new product and seeing that elegant pop of gold or silver? Customers love unboxing products that feel like they come from a high-quality company—and gold and silver foiling helps you achieve that effect every time.
Other Lip Gloss Packaging Ideas
6. Lip Gloss Boxes with Windows
If you want to showcase your lip gloss in all its shiny glory, we recommend using a box with a window. It allows the customer to see the color and sparkle of your product without having to open the box first.
It’s also a great way to draw attention to your brand if you have a colorful design or logo on your cosmetic boxes because it puts that front and center for all passersby to see.
7. Boxes with Lids
These boxes are great if you want something that looks simple but is still functional. They’re easy for customers to open and close, but still offer protection for your product during shipping. This is also a great option if you want something that will look more professional and polished than other types of packaging.
8. Integrate Handles on The Package
The handle makes it easy for customers to carry around the box without having to touch any parts of it. Plus, they’re perfect gifts because they’re so versatile: they can hold anything from small items like lip gloss or nail polish to larger items such as makeup kits or even eyelash containers.
9. Use Boxes with Dividers
One of the most common problems with lip gloss packaging is that it’s easy for the products to move around inside the box.
This isn’t a problem if you’re just selling them to customers; however, if you’re looking to give away promotional items or send gifts to clients, everything must remain in place. Using a custom box with dividers will ensure that each item has its own space and stays put while in transit.
10. Go Funky with the Artwork
Razzle-dazzle your customers with this one simple trick: use funky text and bold artwork patterns for your lip gloss packaging ideas! We’ve talked about the importance of having a good product, but that’s only part of the equation.
Your packaging is just as important. For example, companies like Aesop and Stila have made creative use of text and logos to create eye-catching boxes, which not only look beautiful but also draw attention to their product.
The 10 examples above were developed with a variety of brands and products in mind. These are only a sample of how lip gloss packaging can be designed. Each example was given a fair rating, but there is no single best example that stands out above the rest.
The best lip packaging ideas for your product will depend on a wide variety of factors for your specific product line. These factors include market, target audience, brand personality, budget, and more.
The packaging & printing industries have been focus of my research as a senior editor at ECB. “Packaging Notes” is the book I use to gain knowledge in packaging.