A printer reproduces text and graphic images from preset designs. In today’s world, printing serves two key purposes. The first is to visually speak out loud, followed by saying it clearly with words. So, you can achieve both goals with superb printing options. There is a place for printing in all kinds of sectors. The following are some print marketing tactics.
Offset printing or lithography
Boxes for products often come with lithography as the main printing method. The method was also the first method of printing graphics. Offset printing is another name for this type of printing. In that case, one of those materials is set with a flat stone or metal plate for the box design’s blank portions. In this printing method, a plate of aluminum carries the image of the text for printing.
The plate only holds the ink when the printing experts apply ink to it. Also, inked images adhere to aluminum plates or metal plates before printing on the target surface. Paper, cardboard, plastic, and many more are all printable using the same process. But, each of them should be flat to print offset.
The pros of lithography
Before you print bulk product packaging with lithography, here are many benefits of using custom packaging you need to know.
- Food, makeup, and gadget boxes are best for printing
- Prints to a high standard
- It allows you to print in four colors
- Four colors and two PMS colors are combined
- Packaging makes a product more attractive using special coatings such as matte or shiny finishes.
- It is easy to see the gradient of color in the graphics.
The Cons of Lithography
- If the surface isn’t flat, it won’t work properly
- Involve tooling costs
- Lead time is longer
- Optimal prices require high volumes
A modern look of letterpress printing is flexography. As a result of this method, it is crucial to print on an actual print scale’s relief. Also, the rubber scale has ink on it, while the inked plate uses rubber. A printing surface then serves to move the inked image. This method can also work on other materials, such as papers, plastics, cellphones, metals, etc. Newspapers and labels typically print using this method.
As a result, it offers excellent results for wallpaper, gift paper, brand packaging, or anywhere that requires a constant pattern to print. Also, various materials are used, such as metal films, sheets, plastic film, etc. Currently, flexographic is capable of producing HD printing in full color. Engage your audience with tools that meet all your needs.
The Pros of Flexography
Now let’s take a look at some of the pros of Flexo printing for printing packing cartons that you can enjoy.
- The cost of this type of printing is lower than that of other types.
- Compared to offset printing, they require the least amount of tooling.
- Prints using both oil and water toner.
The Cons of Flexography
- As compared to Litho, the printing quality is slightly lower.
- Printing can be tricky if you do not provide a smooth color gradient.
- The image quality is not reproducible correctly.
Among the most popular printing methods used today is digital printing. Some time ago, digital marketing had reproach for not offering high-quality HD prints. As tech advances, this type of printing becomes more efficient and able to produce packaging cardboard on a large scale. Custom box printing on cardboard is now feasible with digital printing, which opens up a whole new realm of potential. Also, powdered toner occurs in digital printing instead of the regular product case inks.
Your PDF file will only print artwork, graphics, and text. A flat view gives you an overview of the rich and unique boxes. In addition, printing tools and machines can be set up rapidly and at a low cost. The cardboard surface is digitally read quickly. Laser printers and inkjet printers work well for this type of printing.
The Pros of Digital Printing
- In contrast to lithography, it involves no or minimal tooling costs
- Get your print job done fast and delivered right to your client’s door
- Small-format and short-run printing
The Cons of Digital Printing
- There is a higher cost associated with large-scale digital printing
- PMS colors can at times be hard to match
- It does not need to be coated with any type of protection
- Metallic inks and sheens are not available
- Too much money goes to waste per unit
- The coating options are fewer than with lithography
Screen printing or silkscreen printing
Silkscreen is another name for screen printing. Moreover, serigraphy consists of image design under a screen, followed by ink. Ink is applied to the other side of the hunk to create the image. Hence, a screen is crucial for this type of printing. It does not matter whether the recipient has a flat surface or not.
Paper, ceramic, glass, wood, metal, and paper all use ink because it adheres to many materials. During the early 20th century, this type of printing was in use. Ink must pass through the openings in material surfaces to print on.
The Pros of Silk Screen Printing
- The promotion of items and premade packaging are great for using this printing
- It is possible to set up printing tools at a low cost
- Printing smaller volumes of boxes is possible with it
- The surface does not have to be flat to print like an offset
The Cons of Silk Screen Printing
- If you print your item using another method, you may have to wait longer for it to finish
- There is a risk of misuse and error when making these products
- Fine and clean but not fabulous
- In high-volume printing, silk printing isn’t the best choice
- Incapable of printing photos of high quality
An image is carved onto a cylinder by packaging printers technicians through Rotogravure printing. In contrast to offset and flexography, ink follows the edges of the paper. In addition, the roller is dipped directly in ink like an offset printer. This type of printing uses a lot more ink than other types.
Using this method, a cylinder of ink helps to engrave an image and increase product value. As a result, the graphic goes on to a piece of paper in the form of a print. Letterpress is the opposite of this printing, in which the print elements lie beneath the plate surface. Standup pouches and folding cartons are ideal for this type of printing.
The Pros of Rotogravure Printing
- Packaging and images are of high quality.
- Photo images are printable quickly and easily with Rotogravure
- The PMS colors can serve as part of the 4-color process, as with litho printing.
- Long-term use of printing cylinders
- Maintain high image quality while printing at high volumes
The Cons of Rotogravure Printing
- Coatings are not available with this printing method
- The cost of tooling is high, so it requires a lot of money
There is a need for a long wait time for orders