If you’re ready to start your own skincare line, you’ll want to know about the best skincare packaging ideas. And invest in these great skincare packaging designs to attract customers.
Unique skincare product packaging separates you from the rest of the market. Whether it’s a toner, 1 oz. glass bottle, herbal tincture, or a medicated beauty cream — you can stand out from the competition and grab your customer’s attention with top-notch packaging.
In addition, a beauty product’s packaging can be very important in making a direct impression on consumers. Consumers will always prefer products in cosmetic boxes that will make them understand the benefits of such skin care products.
For instance, an anti-wrinkle cream packaging should be designed wherein the consumers of such products will get the best idea about the advantages it offers. The design of the skincare box is also a factor that plays an important role in influencing consumers.
Best Skincare Packaging Ideas for Your Beauty Line
Do you have a skincare brand?
Looking for packaging ideas?
Your search ends here!
We have compiled the best skincare product packaging ideas. As well as tips on how a small business can scale itself from zero to hero via effective packaging.
Packaging is a cosmetic business’s first line of defense. This powerful marketing tool presents your offer to your prospective customers. And it is the sole frame of reference they will have when deciding if they want to buy your product.
Whether you are in the process of creating a new product. Or rebranding an existing product… there are important elements that you should incorporate into your skincare packaging design.
1 – Bring Custom Cosmetic Boxes Into Play
Using custom cardboard boxes is one of the greatest skincare packaging ideas. It’s because you can modify both the interior and exterior of such wholesale boxes. This is a benefit since most standard sizes do not accommodate all skincare products.
You can create bespoke cosmetic boxes. And customize them according to the product’s unique size, shape, and design. There’s also the possibility of the modification of the box’s interior. The benefit here is that it allows space for product information or brochures. As well as keeping the item secure during shipping.
You can print the exterior of the custom box with your company’s logo or name. And any other pertinent information about your company or product. So the package does not only have to contain an item: it can also make a statement about the company that produces it.
2 – Put Vinyl Adhesive Stickers To Your Good Use
Vinyl stickers are a great way to add an extra level of customization to beauty care product packaging. Other than the obvious reason for making your packaging even more appealing. There are many other benefits associated with their use.
[i.e you can use them for several different purposes. Including general decoration or as a method of effectively relocating your brand logo.]
And these benefits make using vinyl stickers one of the best skincare packaging ideas.
Using vinyl stickers on skincare products also allows you to get creative with the design. And the appearance of your packaging without having to commit too much time or money in doing so.
Vinyl stickers can be applied quickly and easily. Many popular brands have worked with vinyl stickers recently, including Marks & Spencer and Lush Cosmetics. Both have seen great success by decorating their products packaging with unique designs and messages that resonate well with their customers. Thus, making their products appear exclusive and desirable.
Besides this, these tailored vinyl labels ensure that all information is provided clearly and understandably. So that even a novice in using products can understand how to use them properly.
You can also add other relevant information on these adhesive labels. Such as product ingredients, production process, expiry date, and retail price.
3 – Capitalize on Premium Gold Foil Logo Printing on the Packaging
There are several benefits of using gold foiling on skincare packaging. One of the most important is the luxurious appeal and aesthetic value. Gold foiling gives off a warm and inviting appeal that consumers love.
Another benefit is the marketing power it has. When you use gold foil on your packaging, you can charge more for your product because it will stand out above all others in the market.
Gold foil is made from real gold so you can add real value to your product by adding this special touch. It shows that you have a high quality product with class and elegance. It also helps to promote your brand through the attractive appeal that people will notice at first glance. This can help generate more sales for you and provide better recognition for your company.
State-of-the-art manufacturing facilities like Elite Custom Boxes combine various technologies to create a variety of effects. Gold foil combined with other effects creates an even more premium look than plain foil alone. The combination of these effects creates many options for you to choose from when creating the perfect look for your beauty product packaging.
4 – Stand in Good Stead with Glossy Lamination
Gloss lamination is the process of coating the packaging with a thin layer of polymer. When applied to the surface of paperboard for cosmetic packaging, gloss lamination creates a glossy finish that protects it from moisture and dirt. And provides an attractive appearance.
You may be wondering how a shiny material like Gloss Lamination can be among the top skincare packaging ideas, right? Well, the unique gloss of these sheets is the key to their effectiveness. And here are just a few of the benefits it can bring:
→ A product with a high sheen catches the eye from farther away. So that customers may notice it earlier than they would notice something without gloss.
→ A high sheen makes it more visible in dimly lit areas, such as inside the purse or bag.
→ A high sheen makes the product appear more valuable, especially where products are compared side by side.
→ Because gloss is associated with luxury, it helps make the product appear fancier and more expensive than it really is.
→ And because gloss is associated with newness, it helps make an older product look newer and fresher on the shelf.
→ Glossy lamination also works as a waterproof barrier that also provides excellent UV protection.
6 – Leave a Lasting Impression with Funky Artwork
Research has found that the attractive packaging of a product can persuade consumers to buy it. And even to have a better opinion of the brand.
In one study, psychologists presented pairs of images to participants. One was a picture of a brand’s product on an unattractive white or metallic background. While the other showed the same product in a more artistic setting with soft lighting and textured colors.
The participants were told they would receive either the brand’s product or a different, similar product, but in reality, they were given nothing.
Using functional magnetic resonance imaging (fMRI), psychologists measured activity in different areas of the brain as participants viewed the images to determine how their reactions differed when viewing attractive versus less attractive packaging.
Here’s what psychologists said after the study:
“What we found is that people liked the brands better when they saw attractive images and there was increased activity in an area of the brain associated with reward processing.”
Therefore, instead of opting for a simple black and white theme… do something extraordinary by opting for funkier fonts and stylish artworks.
The cosmetics industry is an ever-evolving one. To keep up with the new trends and styles, the cosmetic packaging must be appealing and innovative. The product itself may be good, but if it’s not presented suitably, then it will be very difficult for any company to make sales.
The purpose of packaging is to draw attention to the product. This can help the manufacturer direct customers to their products easier and quicker. Cosmetic packaging can also act as a sign of quality because customers are more likely to buy products that look well made and aesthetically pleasing.
If a customer doesn’t like the design of a certain product, they will probably not purchase it no matter how much they like the actual makeup inside of the package.
Consumers typically make snap decisions based on first impressions and if your packaging is not eye-catching enough then they will pass up your product without even looking at what is inside or checking out its price tag. You need your packaging to make people look twice so they will take some time to consider your product more.