Choosing the right package for your product is a vital initial step that a business undergoes. Visuals are of great value for packaging merchandise.
Hence, the packaging is crucial to the success of your item. The ideal packaging increases the flow of clients and boosts sales. Also, it keeps your product safe while in transit. It leads to the insurance of quality.
Most clients look for quality over price. Therefore, it is vital to keep it up. So, customers come back again to shop. Custom printing for your boxes drives clients to buy more.
What is Custom Packaging?
Custom packaging is when the packaging is specially made to fit your product perfectly, instead of using a pre-made package that might not be the right size or shape. It’s like getting a tailor-made outfit for your product!
Everything from the color theme, material, add-ons, and prints are upon client request. It satisfies them to their best. Also, determine who you are trying to reach.
It boosts your sales. Custom packaging also leads to idea packaging. The client decides here, not the company. The display on the shelf also determines the sales. Make sure to be attentive to it too.
Tips for Ideal Package Design
The decision about the package of your product should depend on various factors. Make sure you are aware of the materials you will use. Doing your homework ahead of time is crucial. To avoid any inconvenience, here are some tips for a perfect package.
Longevity of the Product
There exist various business models. Some models deal in business to business. Others deal in business with clients directly.
Your product will travel somewhere you do not know. Your packaging should guarantee no damage. Also, it must be safe enough till the end.
The damage to the inside product leaves a poor impact on clients. Now, you have to decide on the type of packaging type. The longevity of the product should be made sure. Sensitive products must have extra protective wraps. To ensure this, you will need strong packaging material.
The robust material costs high but saves you from extra damage costs. It also guards your brand name. Once the quality is maintained, investments like these recoup.
The use of corrugate boxes is fit for packing small, inert items. They are cheap too. The labels or stickers used on the package must also be liquid proof. So, it will ensure their durability and quality. You can ship your product in mailer boxes. The products must give a great look on the shelves.
Easy Opening of the Product
The packaging of a product must be easy to open. The unboxing must give an extra feel but should not be complex to open.
Nothing angers a client more than opening a package for no reason. A pre-test ensures the easy opening of the product. Perform enough tests on people giving them packed items.
Besides this tip for good packaging, go for other ideas too. Using ideas make your clients happy. The items can contain brand messages. The messages can have a playful look by using stickers and colors. All of this just adds to the name of your brand.
Inclusion of Brand Message
Staying connected with your client is vital for your brand. There are many ways to create this connection. One way is through your unique packaging.
Another way is to add a message on the packaging. So, it is the best means to bond with your client. Adding messages can be a sweet gesture from your side.
Clients feel thrilled reading them. They remain loyal for the longest. Each layer of a package is distinct from the others.
Like an empty canvas, a product box is also a canvas. Customized designs are also of use on them. You can also praise your clients through messages. Keeping clients loyal is vital.
Product Packaging Types
A wide variety of packaging materials is present. Picking the right one depends on your level of expertise. The material also relies on the type of item you sell. Here are some kinds of materials used in packaging.
A Paperboard Box
To make paperboard boxes, coated chipboard is of great use. There are so many uses for them. Also, printing and laying text on to them are easy. The most common use of such boxes is in food items, cosmetics, and health products.
Rigid Material for the Box
A rigid box is a solid paperboard box. This kind of box for items has thicker materials to provide a strong foundation.
The material is four times higher in density than the simple box. They are more rigid in folding than the boxes of cardboard. The price of this material is often higher as it offers more. So, it serves for the packaging of costly items. The expensive item includes jewelry and smartphone packaging.
A Poly Bag
Plastic poly bags have a thin, soft surface. The packaging of this material is for items that are not easily damaged. So, it includes the packaging of clothes, reusable pouches, and certain foods.
Folding Cartons for Customization
As the name suggests, folding cartons can fold in any shape. This box has a crease or flap on the top and bottom. The material used in these includes easily foldable paperboard. So, it is best to print logos, stickers, and brand messages.
Since 2015, I have been providing packaging expertise and coordination with product line directors, research and development departments, and production facilities.