If you have an apparel business and want to send clothes to your customers, picking the right packaging is important.
The packaging should do two main things: keep the clothes safe during shipping and show off your brand’s logo and style.
The good news is that you don’t have to sacrifice a beautiful design, sustainability, or good quality. You can find packaging that does all of these things!
Make the perfect set for packaging your clothes! You can have your own customized shipping boxes, drawstring bags, tissue paper, and stickers with your logo. It will be just the way you want it!
If you have a business that sells women’s apparel, outdoor clothing, sports gear, or kids’ clothing, you have plenty of choices for shipping your e-commerce products.
Here you will find the best packaging ideas for clothes.
In this article, I’ll cover both the outer packaging that keeps your dress safe during shipping and the inside packaging that makes your clothes look even better when customers open them.
8 Creative Apparel Packaging Ideas
Are you looking for an eco-friendly way to distribute clothes and provide customers with a memorable, waste-free, unboxing experience? Let’s explore some excellent packaging ideas that suit your brand perfectly!
1. Compostable Garment Bags
A garment bag is a great way to ensure your clothes arrive without creases or wrinkles. When choosing shipping bags for clothes, thinking about sustainability is essential.
Traditional plastic poly mailers, made from petroleum (a non-renewable resource), can harm the environment.
They can take over a thousand years to break down in landfills and release harmful chemicals. That’s why they are less popular now.
Clear compostable packaging is a fantastic, eco-friendly alternative for packing clothes or accessories.
The see-through material lets your customers get a glimpse of what they’ve ordered and optimizes the space inside the package while keeping your items safe.
Compostable Garment Bags are biodegradable both at home and in the workplace. They are made from a combination of PBAT, a bio-plastic made from plants called PLA, and corn starch or cassava starch.
Depending on the size of the clothes or the quantity you’re shipping, these bags come in different sizes and break down 180 days in a home compost or 90 days in a commercial compost.
2. Recycled Hang Tags
Why not include a hang tag on your clothing items? It’s the small details that can make a big difference.
Hang tags can be customized to show clothing size, social media accounts, usage instructions, a QR code linked to your website, and more.
They are a great way to provide extra information and spread the word about your brand!
If your clothes are special, locally made, or made with eco-friendly materials, a clothing tag is the perfect place to highlight these features and tell customers what’s unique about your products.
You can also change the design to create exclusive seasonal items or customize orders.
Recycled hang tags offer much room for creativity because you can personalize them on one or both sides.
The best part is that these tags are made entirely from recycled materials, and after they are used, they can be composted or recycled, so you don’t have to worry about creating more waste.
Inside the tag, you can put a QR code that customers can scan to visit your brand’s website or a page with recycling information to show your commitment to sustainability. And on the outside, proudly display your logo!
3. Compostable Mailers
When choosing a mailing bag to ship your clothes, choosing a sustainable option is best.
Sadly, over half of the waste in our landfills is made up of plastic packaging, and plastic poly mailers are a big part of this problem. They break down easily and take a long time to biodegrade, adding to the waste issue.
Choosing compostable or recycled poly mailer bags is smart because customers nowadays prefer sustainable options.
They are willing to try to dispose of the packaging ethically and appropriately, so it’s a win-win for both the environment and your business!
These bags are designed to break down within six months at home and three months in a commercial environment.
They are great for shipping clothes because they are strong and flexible, ensuring your items stay protected during transportation.
4. Custom Tissue Paper
Branded tissue paper is a popular choice for clothing and accessory brands, and it’s for a good reason! Wrapping your clothes in this attractive packaging makes your items look even better and showcases your brand logo.
Plus, the tissue paper adds an extra layer of protection without adding much weight, making it great for shipping your products safely.
Custom Tissue Paper is made from paper certified by the Forest Stewardship Council (FSC).
It is free from harmful substances like acid, lignin, and sulfur. Because it is not acidic, the paper lasts longer and breaks down better when composted.
After you use it, you can recycle or compost it to continue the sustainable cycle and create an eco-friendly shopping experience.
5. Custom Boxes
If you want more robust packaging for your clothes than a regular mailing bag, customized boxes are the way to go.
These boxes are made of sturdy corrugated cardboard, so they keep their shape and don’t bend or move like a bag.
This is especially useful for delicate items like jewelry or accessories that must be secure during shipping.
Plus, using customized boxes adds a special touch to the unboxing experience for your customers when they receive their clothes.
Custom recycled boxes give you many options to personalize them on the outside, inside, or both! This means you can creatively promote your clothing brand to your customers.
The best part is that these boxes are made of fluted cardboard, so after you use them, you can compost them or recycle them with your regular curbside recycling.
Talk to our experts if you want to learn more about using custom packaging boxes. Just leave a message in the chat box!
6. Custom Tote Bags
Personalized tote bags are a great choice if you want your clothing business to stand out and be seen as a status symbol. They are not only practical but also stylish and trendy.
Having your brand logo on these tote bags is a fantastic way to show appreciation to your loyal customers and let them know you value their support for your products. It’s a win-win situation!
You’ll see the benefits of your branding and marketing efforts when customers keep using and supporting your brand.
This happens because you use tote bags to wrap your clothing before putting it into a box or mailing bag.
Tote bags with your logo create a positive impression, and customers appreciate them, which leads to more loyalty and support for your brand!
You don’t have to give up on being eco-friendly when you choose custom tote bags. They are made from either 100% organic cotton certified by the Global Organic Textile Standard or a blend of recycled organic cotton.
These tote bags can be used for various purposes like grocery shopping, beach shopping, or workouts.
The best part is that you can reuse them many times instead of throwing them away after just one use. It’s a great way to help the environment and reduce waste!
7. Compostable Shipping Labels
In 2022, there have been significant improvements in e-commerce packaging, and now you can use eco-friendly materials for every part of your products, including the shipping label.
However, we must be careful with the labels left on sustainable mailers or boxes sent to sorting facilities.
These labels may seem small, but they can cause problems because they are made of plastic and cannot be recycled or biodegraded easily. So, it’s important to consider using more sustainable labeling options to help the environment.
To be more environmentally friendly, consider using compostable shipping labels. These labels can be used along with compostable packaging and will stay in place securely.
Many shipping labels are made from FSC-certified paper and can be recycled at home or in a compost environment. It’s a great way to make your shipping process greener and reduce waste.
8. Seasonal and Limited-Edition Packaging
Seasonal themes for clothing packaging involve designing packaging that aligns with specific seasons or holidays throughout the year.
It’s a way for brands to stay relevant, engage customers, and create a cohesive brand experience.
When the packaging design reflects the season’s spirit, it helps evoke emotions and establish a deeper connection with consumers. For example:
- Spring: Packaging may incorporate vibrant colors, floral patterns, and elements of renewal and growth to signify the season of new beginnings.
- Summer: Packaging could feature beachy themes, tropical motifs, or bright and cheerful designs that evoke summer’s carefree and leisurely days.
- Fall: Packaging might include warm, earthy tones, autumn leaves, and cozy textures, reflecting the changing season and the feeling of comfort.
- Winter: Packaging can embrace festive elements, like snowflakes, holiday symbols, and wintery landscapes, to capture the magic and joy of the holiday season.
Changing Your Clothing Packaging Design for Various Ways of Selling
In a retail store, it’s important to give your customers their purchases in a paper bag with your brand logo.
Two-piece boxes are a great clothing packaging idea for retail stores. They look attractive and provide good protection for the clothes.
You can also reuse them or recycle them when you’re done. Plus, you can keep your clothes stored in the box in your closet to keep them safe from damage.
Your retail clothing packaging design should match the look of your store and help customers recognize your brand easily.
If you’re selling clothes online, it’s important to have special ecommerce packaging to protect your brand’s image. For this, you can use different options like bags, boxes, or poly mailers.
One great choice for clothing packaging designs for online products is using paperboard. It’s lightweight but strong enough to keep your items safe during shipping.
An example of a good option is the Elegant Roll End Tuck Front Box. It’s designed to prevent accidental opening while in transit and gives customers a great unboxing experience.
To make the packaging even more personalized, you can add brochures, cards, or flyers inside the box with more information about the product and your brand. This way, customers will feel more connected to your brand when they receive their order.
Final Thoughts on Clothing Packaging Ideas
This post has sparked some creative ideas for your clothing packaging! Regarding your fashion business, various options for packaging can represent your brand, add value for your customers beyond their purchase, and can be disposed of responsibly after use.
Do you need assistance with designing your packaging to boost sales and enhance your brand?
ECB can help you create your package, regardless of its shape, logo, label, boxes, flyers, etc. We offer comprehensive branding solutions for your preferred clothing packaging.
By having a great understanding of the industry, I design packaging that catches the eye, is on-brand, and is safe for consumers. Complies with all regulations and does not exceed the organization’s budget.